Introduction

Do you think you are in charge of your purchasing decisions? You might not be! Face it! Persuasion is a fact of life! Every day you are persuaded to like or dislike something, buy or not buy products, and do what other people want you to do!

 

You might not realize it, but there are people who control you--or try to. They are the advertisers who want you to buy their products.  And they are quite good at it and quite successful. Now it's turnaround time. Put yourself in their shoes. It's your turn to get other people to believe what YOU want them to believe!

 

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